They are not perfect untouchable pieces. They are meant to be worn, used, and altered. They are tools to your life.
I keep talking about shopping. Well, because most of the fast fashion issues are so closely interconnected with shopping. That’s just the God’s honest truth. It’s a consumer society we live in, and the fashion industry is based on fashion – trends that come in and out in order to encourage more purchases – not style – a consistent aesthetic and way of dressing that is wholly personal.
We were talking about pleasure. You know what’s also pleasurable? Financial security. Some of us are more fiscally and financially motivated. We live in a culture of consumer debt. That does NOT mean this is a good thing. In fact, I read a statistic that says 46% Canadians are $200 away from insolvency. Not cool, guys. Not cool.
Okay, you’ve made the choice to be sustainable in fashion. What the hell does that mean? Well, it means a lot.
Sure sustainability in fashion is great for the environment, but why should you do it? I mean why should you care?